Central Group and Jirathivat Family Essay Example for Free

Central Group and Jirathivat Family Essay Tiang Jirathiwat moved from China to Thailand with no asset. In 1947, he started a general store in in Samphanthawong district, Bangkoks Chinatown. In 1957, his son, Samrit Jirathiwat, opened the first Central Department Store in Wangburapha and developed later on. In 1968, Central Silom was run with loss because people thought the imported items might be too expensive ! After two years, the Jirathiwats changed the strategy and made profit. Some family members (2nd Generation) were sent to study abroad and came back to develop Central Chidlom with Siblings and relatives. So, Central Chidlom made profit since its first year. Management Styles : First Generation : Tao Kae (concerned on cost of goods, loss and profit) Second Generation : Committee (concerned more on investment and finance) Third Generation : Family Council (development by family members under the family’s rules and regulations) The business transition from the first to the second generation was not complex, but from the second to the third generation was more complex, since nowadays there were much more business factors. For Central Group, which has been operating with many family members, there must be the rules and regulations besides the business issues. To be more focused on the third generation, they must work together and compromise â€Å"conservative† and with the â€Å"aggressive† styles ! Rotation and Distribution When to business turns to be more complex and operated by the larger numbers of family members, to make decisions is not simple. All Jirathiwats must know all A, B, C and D steps. Moreover, since the family members are graduated and have experiences in various fields, the work rotation and distribution are very efficient. Different families of Jirathiwats will work together, which leads to the family relation and unity. Jirathiwats is in charge of knowledge and experience of all family members. They focus both on â€Å"Drive and Control† as well as â€Å"Transition† of the family business. â€Å"The elements of strong business are Strategy, Money and People money will bring strategies successful, but without good people, there won’t be an effective implementation†. (Tos Jirathiwat, CEO of CRC since 2002) Challenges In general family business, the CEO is wearing three hats; head of the family, business owner and the administrative CEO. This person must well balance all three actions, to be more specific, if he is focusing more on business issues, the family relationship can be weak. He should support the family members to be gradually evolved the business to make the members feel with this â€Å"family business† and are willing to involve of the business continuously. Hence, the conflict of interest will not be existing among the business performance and family harmony. This will make the transition to the next (4th) Generation the most possibly efficient. â€Å"The business competition is same as the war, which needs not only the individual ability but team work ! â€Å" Preventions â€Å"We must separate into two main issues; issues among family members and issues among stakeholders† (Tos Chirathivat, CEO of CRC since 2002) 1. Family Council From this reason, Family Council has been set in order to direct all Jirathiwats and give them rights and compensations. Here are some issues on Family Council : Descriptions of a good member of Jirathiwat The Rights that all Jirathiwats will receive, for instance, funds of birth giving, education, infrastructure expenses in family house, health care and hospitality. 2. Family Business Constitution Family constitution is strategies and solutions which should be implemented to deal with family-related matters that impact on business issues. It is necessary for family business to set regulations or rules in order to prevent conflicts that can happen. By the way, conflicts are the cause that creates regulation or rules. An effective Family Business Constitution might include: criteria for joining the family business a definition of roles responsibilities of active mechanisms to be adopted for the transfer of ownership and leadership. Jirathiwat Family also has a Family Constitution which will maintain harmony and co-operation, also solve conflicts. Agreements for family business are a clear, simple, understandable and enforceable set of guidelines for the effective operation and continuance of the enterprise. The 8 following issues are the Family Constitution of Jirathiwat, which seems to be very strict, but to link all family members together and to the family business: 1. All Jirathiwat families must stay in the same house, doing all activities together. 2. Everyone must respect in seniority, for example, parents will teach children, elder brother will teach his younger siblings. 3. Ranking is more important than age. 4. Democracy comes first and everyone has a right to express ideas. 5. All boys must be sent to Assumptions, girls to Mater Dei and everyone should be sent abroad. 6. The responsibities in business will be distributed to each, based on age, not seniority. 7. A bad action will be broadcasted to all family members as a bad example. 8. Instead of giving compliments, those persons who have good outcomes, will receive more business tasks and responsibilities. Lesson Learned Joel Arthur Barker said that â€Å"a set of rules and regulations (written or unwritten) that does two things† which are 1. It establishes or defines boundaries For Central: Everyone must have 6-year-experiences outside before coming back work with family 2. It tells you how to behave inside the boundaries in order to success For Central: Not doing business that competes with family business family business or relies on the mail family business. Prevention Before Solve by setting regulations Put the right man on the right job separate people up to their potential Last but not learst, as Jirathiwat has a policy in a form of â€Å"Executive Committee† operated by CEO group, business issues are apart from family issues. This is why they can have a strong family relationship, in the meanwhile, the business has been very well operated and continuously worldwide expanded only by family members.

The Impeachment of Andrew Jackson Essay example -- American Politics,

America was created on the principles of honesty, liberty, and the pursuit of happiness. Andrew Jackson exemplified these founding principles. This man insightfully closed a corrupt bank, preventing a possible financial meltdown in the world economy. He espoused the principle of federal law ascendancy and upheld nationalism by sending troops to prevent a civil war. Lastly, he did what was best for both settlers and Native Americans by issuing the Indian Removal Act. Demonstrating unparalleled foresight and dexterity, Andrew Jackson did what was necessary to move the country forward, thus making him one of the greatest presidents of the United States. Despite popular belief, Andrew Jackson actually prevented a catastrophic financial meltdown in the world economy by closing a corrupt bank, The Second Bank of the United States. It all started in 1819, nine years before Jackson’s election. â€Å"At that time, the Bank was lending credit to smaller state banks. Suddenly, it demanded that all state banks pay back their credit, which caused the Panic of 1819, leading to a decade-long depression† (sparknotes.com). From this, Jackson truly felt that was a disaster was brewing and set out to shut it down. In addition, only the wealthy who invested in this bank gain profit while the common people do not. In regard to bank loans, the wealthy obtained lower interest rates while the poor, who actually need the money, have a tougher time getting any loan. Here the ordinary man was not represented. Instead, it slowed down economic expansion and restricted the rise and success of the working class. Not only did it pose a do mestic threat, our national bank could cause international conflict and affect the global economy. Jackson stated ... ...sions seem unorthodox, but its true purpose emerges in years to come. He transformed our economy into a safe, secure, and prosperous money-making machine. He always stayed firm in federal law dominance and prevented a civil war that would have tore our young country apart. Finally, he maintained domestic tranquility with the Indian Removal Act, satisfying both the white settlers and the Native Americans. Strong-armed and unafraid, Jackson truly was the man of the people. In his farewell address to the country, Jackson reminded the people, â€Å"eternal vigilance by the people is the price of liberty,† (sparknotes.com) and encouraged change as a positive boost to the nation. America will forever remember him as one of the greatest presidents of the United States of America. Works Cited sparknotes.com The Americans u-s-history.com pbs.org iamthewitness.com

Pocket Money Should Be Given to the Teenagers or Not

With the development of our modern society, peoples living conditions become much more comfortable. But along with intense competition, parents have less time to consider children needs in all-round. One method to solve this contradiction is to give children some pocket money. Pocket money is useful to children. But whether the children are considerable enough to make correct use of these money. There are two viewpoints about the pocket money. Some people think that giving children pocket money will make them become luxurious. Others think that will not lead to such disadvantage. In my opinion, both of them are partially reasonable. Nowadays teenagers are moving to independence and it will help them if they have some practice in managing money. Giving pocket money teaches teenagers to manage money while they are still young and parents can still guide them. Also, it help teenagers to make choices and to see that sometimes people have to wait and save up some money to get what they really want. The important predicament of pocket money must have certainly flashed your mind either during your childhood or as a parent now. Of course, the dilemma is always much more grave if you are a parent. Parents extensively differ in their perspectives of upbringing children in a system of granting pocket money to take care of their petty expenses. At first, the definite expenses that should be termed as petty is pretty much subjective in nature and needs to be well-defined to start with. The second question you need to ask is what is the extent to which a child be given freedom to spend money which is deemed as pocket money? While lot of parentaâ‚ ¬Ã¢â€ž ¢s concerns revolves around promoting unhealthy competition amongst children on the amount of money they get and loss of control on a childaâ‚ ¬Ã¢â€ž ¢s spending habits, there are also some positive lessons for teenagers such as inculcating money management skills and making tough decision regarding spending desires that offer less value to their lifestyle. Some peoples believe that giving children pocket money really has many advantages. With pocket money, children can buy their daily necessities such as pencils, little toys, and snack food they like. It will give children a certain freedom to select what they want, make them aware rules of the equivalent exchange. Since time to parents is very precious, giving pocket money to children help them to save time spent in shopping, but used in busy working and earning money. Children can get the value of the money when they are responsible to pay for their purchases and they will become more responsible with money matters. It can also lead the children pay for their things from their pocket money itself, so that they get to know how grownups set up a budget when salary comes and pay for living expenses. Some parents think that giving pocket money to their children can saves a lot of time for grownups to buy small things for them. Parents can utilize this time for other important tasks. Once start giving pocket money to children, they have to begin make important decision regarding spending money themselves, this will gives them the sense of purpose and achievement. Besides that, children feel a sense of independence and responsibility towards spending the money in the right way. They learn to understand the value of money. Children will get into the habit of planned income and expenditure. They also learn about saving & budgeting. Giving pocket money to children makes them feel an important part of the family since they know that they get a part of the family's monthly income. Therefore, the way of giving pocket money will develop a sense to children of how much has to be done to earn money, learn that ‘money doesn't grow on trees', learn what money can buy, how much they need to buy and what they need to buy. They can have their own money to spend and helping them develop self control and understanding the value of money, and learn to save money. Others insist that there are undoubtedly some disadvantages in spending pocket money. First, young children do not know how to use pocket money appropriately, they possibly consume all the money to buy expensive merchandise that they like, and then ask for extra money from their parents. Some parents cosset their children, and always give them a large amount of pocket money. Such conditions will make children become more and more prodigal. Second, since adults do not supervise the procedure of shopping, children could probably buy something that is not suitable for their age, such as adult magazines. The aâ‚ ¬? Current Pocket Money Trends in Malaysiaaâ‚ ¬? survey has cited that metropolitan children in the 12-20 ages group get as much as RM500 to over RM1500 a month of pocket money to spend on apparels, physical appearance, cell phone and other lifestyle products. A child may not be cautious in spending money, he or she can easily spend on frivolous unnecessary items. Children are not expected to know the value of money so they are never expected to make a wise decision regarding money. A child can easily get into trouble if there is no supervision with regards to money matters. He or she can be the prey to the bullies at school or play area if they are carrying lots of pocket money. Children may always think they will get paid for everything they do to help, you have to find the money to pay them regularly, it is hard to know what the pocket money is supposed to pay for and there will always seems to be something more. Although children learn to understand that amount of money is limited and they need to always choose between their various desires to ensure correct use of their pocket money. Some parents believe that pocket money should not be given since that will make the child feel that ‘parents money is not his/her money', it could lead to unhealthy competition amongst children on the amount of pocket money they get, and they will loss of control on where children spend the money. By judging these two viewpoints above that I mentioned, I think that parents should give their children a limited amount of pocket money and there must always exist some preconditions such as the amount of pocket money must be finite; parents should instruct their children how to use the money moderately and what is suitable to them; for a costly merchandise, parents themselves should take children to buy it. With these preconditions, pocket money will do no harm to their children. Parents need to explain to them where the money is to be used. For example when you first give the amount to your daughter, you need to explain that this money is to cover her school special lunch; candies or soft drinks requirements for a week. If the child is given money without any direction, you could run the risk of the child using the money is a way that does not agree with you. In such cases, parents need to be very careful in not micro- managing where the child spends the pocket money, else the child will get irritated and will not get the aâ‚ ¬? sense of independenceaâ‚ ¬Ã¢â€ž ¢ that parents want to instill in the child. Once children start spending, sometimes away from their parents in going to school, sports classes, tuitions, and they need to carry some amount of money on them. In the beginning, the amount of money should be small and should be periodically reviewed as the child grows. For example parents could decide that every birthday, they will give an increment to your childaâ‚ ¬Ã¢â€ž ¢s pocket money. If your child excels in academics or sports, they could get higher pocket money increments! How much is the best as the pocket money? Parents must always ensure that they give comparable pocket money to their children. It should neither be too much or too little compared to friends. Giving more pocket money than friends will make your child spend more and consider money as frivolous and easily available. If your child gets less pocket money than his/her friends, it will lead to an inferiority complex and the child might start resenting you. An idea might be to give your child a set amount each week, putting half in a savings account. At the end of a time agreed on by you both, perhaps three months and the child can spend the saved money exactly as they wish. If they choose to ‘waste' it on lollies they can do so. However most children want something special and usually prefer to save for that particular thing and not waste it on a brief pleasure. This helps teach them the value of saving. Another way treat pocket money as a way of punishment. Parents must be careful not to use pocket money as a way of punishment to their children. Often, parents use aâ‚ ¬? suspension of pocket moneyaâ‚ ¬Ã¢â€ž ¢ as an easy way of punishing their children. This format of punishment is not wrong to use but must be applied carefully. For example if the child has a broken a beautiful vase and you want him/ her to understand the value of the same, you can penalize the child by deducting/ taking away the monthaâ‚ ¬Ã¢â€ž ¢s pocket money. But you cannot start using pocket money as a weapon to get the child to abide by all your wishes. For example you might want your child to have two glasses of milk everyday which he may not want to; in such cases by incentivizing the child for more pocket money will be wrong to do since such a format of giving money is not pocket money but aâ‚ ¬? bribeaâ‚ ¬Ã¢â€ž ¢. Similarly, pocket money penalty cannot be used as a blanket punishment to all wrong-doings. If the child starts feeling that he/she will never really get pocket money due to some punishment, he/she might be tempted to steal money from parents. If you decide to give pocket money you need to work out, how much is reasonable, whether the money will be paid for doing chores, how much must be done to earn it, and how much is simply because aâ‚ ¬? you are a member of the familyaâ‚ ¬Ã¢â€ž ¢, how much each job is worth, whether all children get the same amount or the older child gets more, how much control parents will have over the use of pocket money or do they have to save some, what can they buy with it, when you will pay? Because the children won't learn about the responsibility of money if parents don't honor the agreement.

Decomposition Lab 5

Lab 5 DECOMPOSITION (Nov 2, 2011) Introduction: Decomposition is the breakdown of organic material into its smaller molecules and elements. (This term is generally considered as a biotic process but one may find it also used to describe an abiotic process, e. g. , due to weathering. ) The decomposing organisms may use the release of elements for nutrients and by breaking apart the carbon-carbon bonds in organic matter this can release energy for them. These smaller molecules and nutrient elements may also become available for use by the primary producers (i. e. , plants and phototropic microorganisms). Decomposition is an important step in the food chain and contributes to the nutrient cycling within an ecosystem. Most of the organic matter in an ecosystem ultimately passes through the decomposer subsystem. Decomposition of organic matter is a major ecosystem process involving an array of different organisms. The catabolism (breakdown of molecules into smaller units) of the organic compounds is mostly accomplished by bacteria and fungi. However if one considers decomposition as the disappearance or breakdown of organic litter then the soil fauna (invertebrates such as the springtails, mites, isopods, etc) must be included in this array of soil biota that contributes to the decomposition of organic matter. Wood decomposition is also influenced by the fungal species that break it down. Some of these species form brown rot (where only cellulose and hemicellulose are broken down leaving lignin which is brown), while others form white rot where all three are broken down). The majority of fungi are white rotters, but brown rot fungi are ecologically important because they form long-lived nurse logs. Decomposition rates vary due to abiotic factors such as moisture level, temperature, and soil type. The rates also vary depending on the amount of initial breakdown caused by the prior consumers in the food chain. The more broken down the organic matter (greater surface area exposed), the faster is the final decomposition. There are a variety of methods to determine decomposition rates. For example, 1) weight loss (a change in organic matter mass over time) – such as using litter bags or core sampling; 2) organic tissue or component substrate changes (e. g. , weight or concentration changes of cellulose or lignin); 3) microbial populations (fingerprinting the microbial populations present and their changes) and/or their activity (e. g. CO2 evolution using alkali traps [eg, soda lime, sodium hydroxide] or detection of CO2 in gaseous samples [e. g. , InfraRed Gas Analyzer-IRGA, gas chromatography-GC]. Objectives 1. Determine CO2 evolution as an indicator of decomposition and microbial populations from the hardwood, conifer and garden soils using a static soda lime trap. 2. Determine the effects of isopods on decomposition of vine maple leaves 3. Examine differences between brown and white rot in wood  decay 4. Solve a problem set using conifer needle mass loss data from litterbags. . Soil CO2 evolution using the Soda Lime technique (a static-chamber method)   CO2 evolution will be determined from the soil surface beneath conifer trees (Douglas-fir and cedar), deciduous hardwood trees adjacent to Winkenwerder Hall, and a nearby garden soil on campus using the static trap soda lime technique. Soda lime gains weight when exposed to CO2. The main components of soda lime are  : †¢ Calcium hydroxide – Ca(OH)2 (about 75%) †¢ Water – H2O (about 20%) †¢ Sodium hydroxide – NaOH (about 3%) Potassium hydroxide – KOH (about 1%) The method is based on the adsorption of CO2 by soda lime that is measured by a weight gain. The following absorption reactions occur: 2NaOH+CO2[pic]Na2CO3+H2O Ca(OH)2+CO2[pic]CaCO3+H2O Procedure: 1. Obtain soda lime 2. Dry the soda lime in a clean beaker at 105 C in a drying oven to remove adsorbed moistur e (212 Bloedel) 3. When dry (probably overnight or until it stops losing weight), weigh out approximately 10 g into a soil can (record to at least the nearest 0. 001g). 4. A plastic container (16 cm diam) is used as a chamber to trap CO2 evolving from the soil. 5. At the field sites place the soil can with soda lime on the soil and then place the plastic container upside down over it and push its edges into the soil to form a seal around the beaker to trap CO2 from the soil respiration. 6. Also place a control (blank) sample of soda lime in a soil can in the field also under a plastic container, but one that has a bottom on it (aluminium foil) so that it does not allow CO2 evolving from the soil to be adsorbed. This control (blank) is treated as all other samples except that it is not exposed to soil CO2 evolution. 7. Incubate for 24 hr (leave in situ so that CO2 evolution has been subjected to abiotic/biotic fluctuations occurring over the diurnal period). 8. After 24hr remove the soda lime from under the can and put the top on the soil can to keep CO2 exchanges from occurring. 9. Dry the soil can of soda lime (uncovered) in the drying oven at 105 C (overnight sufficient) and then reweigh. 10. Three replicate samples are used for the conifer, hardwood and garden soils as well one blank at each site. 11. At each site record pH and temperature in the upper 5 cm of mineral soil. Make general observations about the amount of roots you see at each site Calculation: The difference in weights before and after incubation is an estimate of the grams of carbon dioxide evolved from the soil. Multiply this weight by a correction factor* of 1. 69 (due to 1 mole of water generated by each mole of CO2 absorbed by the lime) (Grogan 1998). The units are g CO2 per ‘container area’ per 24hr. This is converted to g CO2 m-2 hr-1. S = (Wsl x 1. 69) / (Ac x T) where, S is CO2 evolution (g CO2 m-2 h-1), Wsl is the soda lime weight gain, 1. 69 is the C absorption rate of soda-lime, Ac is the chamber area (m2), and T is the sampling time in hours. Do the same calculation for the control (blank) and subtract that value from the sample calculation to derive the correct CO2 evolution from the soil. In Excel conduct an Analysis of Variance (ANOVA) to determine if there are significant differences (P

Isaiah Berlin essays

Isaiah Berlin essays Isaiah Berlin became one of our centurys most important political theorists for liberty and liberalism in an age of totalitarianism. He was born in Riga, Latvia in 1909 into a well to do Jewish family. At the age of 12 he moved to Petrograd and experienced first hand the Bolshevik revolution, which would later influence his intellectual ideas about totalitarianism (Gray 3). In 1921 his family moved to London and sent Isaiah to school. His schooling lead him to Oxford where he took a position as philosophy professor in 1931. His English schooling led him to become a disciple of classical liberalism in the English tradition of Mill, Locke, and others (Berger). During World War II the British put him to work in their Foreign Service department where he became a favorite advisor of Churchill (Honderich 92). After the war his major political theory was developed as he moved into political philosophy and history as his areas of emphasis. His most famous and important works, a le cture, Two Concepts on Liberty, and an essay, The Hedgehog and the Fox where produced in the 1950s. Knighted in 1957 and he became the first Jewish fellow at Oxfords All Souls College and chair of social and political theory at Oxford. After that he later became president of the newly created Wolfson College and then President of the British Academy (Honderich 92). After his death in 1997 historian Arthur Schlesinger stated that he is one of the finest liberal thinkers and political theorists of the twentieth century (Schlesinger 1). Isaiah Berlin is unique among intellectuals in the fact the he didnt produce a magnum opus during his life. He stated, that he had no desire to sit in front of a desk with a blank piece of paper, and didnt care about it influencing his academic legacy (Berger). Most of his works came in the form of essays and lectures, as his two most famous are...

Figure of Sound in Prose and Poetry

Figure of Sound in Prose and Poetry A figure of speech that relies primarily on the sound of a word or phrase (or the repetition of sounds) to convey a particular effect is known as a figure of sound. Although figures of sound are often found in poetry, they can also be used effectively in prose. Common figures of sound include alliteration, assonance, consonance, onomatopoeia, and rhyme. Examples and Observations: AlliterationA moist young moon hung above the mist of a neighboring meadow.(Vladimir Nabokov, Speak Memory: An Autobiography Revisited, 1966)AssonanceShips at a distance have every mans wish on board. For some they come in with the tide. For others they sail forever on the same horizon, never out of sight, never landing until the Watcher turns his eyes away in resignation, his dreams mocked to death by Time. That is the life of men.(Zora Neale Hurston, Their Eyes Were Watching God, 1937)ConsonanceThis earth is tough stuff, he said. Break a mans back, break a plow, break an oxs back for that matter.(David Anthony Durham, Gabriels Story. Doubleday, 2001)OnomatopoeiaFlora left Franklin’s side and went to the one-armed bandits spread along one whole side of the room. From where she stood it looked like a forest of arms yanking down levers. There was a continuous clack, clack, clack of levers, then a click, click, click of tumblers coming up. Following this was a metallic poof some times followed by the clatter of silver dollars coming down through the funnel to land with a happy smash in the coin receptacle at the bottom of the machine.(Rod Serling, The Fever. Stories From the Twilight Zone, 2013) RhymeA veritable fusillade of smells, compounded of the pungent odors of deep fat, sharks fin, sandalwood, and open drains, now bombarded our nostrils and we found ourselves in the thriving hamlet of Chinwangtao. Every sort of object imaginable was being offered by street hawkersbasketwork, noodles, poodles, hardware, leeches, breeches, peaches, watermelon seeds, roots, boots, flutes, coats, shoats, stoats, even early vintage phonograph records.(S.J. Perelman, Westward Ha! 1948)Figures of Sound in Poes ProseDuring the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country, and at length found myself, as the shades of evening drew on, within view of the melancholy House of Usher.(Edgar Allan Poe, The Fall of the House of Usher, 1839)Figures of Sound in Dylan Thomass ProseThere was no need, that holiday morning, for the sluggardly boys to be shouted down to breakfast; out of their jumbled beds they tumbled, and scrambled into their rumpled clothes; quickly at the bathroom basin they catlicked their hands and faces, but never forgot to run the water loud and long as though they washed like colliers; in front of the cracked looking-glass, bordered with cigarette cards, in their treasure-trove bedrooms, they whisked a gap-tooth comb through their surly hair; and with shining cheeks and noses and tidemarked necks, they took the stairs three at a time.But for all their scramble and scamper, clamour on the landing, catlick and toothbrush flick, hair-whisk and stair-jump, their sisters were always there before them. Up with the lady lark, they had prinked and frizzed and hot-ironed; and smug in their blossoming dresses, ribboned for the sun, in gym-shoes white as the blancod snow, neat and silly with doilies and tomatoes they helped in the higgledy kitchen. They were calm; they were virtuous; they had washed their necks; they did not romp, or fidget; and only the smallest sister put out her tongue at the noisy boys.(Dylan Thomas, Holiday Memory, 1946. Rpt. in The Collected Stories. New Directions, 1984) Figures of Sound in John Updikes Prose- Do you remember a fragrance girls acquire in autumn? As you walk beside them after school, they tighten their arms about their books and bend their heads forward to give a more flattering attention to your words, and in the little intimate area thus formed, carved into the clear air by an implicit crescent, there is a complex fragrance woven of tobacco, powder, lipstick, rinsed hair, and that perhaps imaginary and certainly elusive scent that wool, whether in the lapels of a jacket or the nap of a sweater, seems to yield when the cloudless fall sky like the blue bell of a vacuum lifts toward itself the glad exhalations of all things. This fragrance, so faint and flirtatious on those afternoon walks through the dry leaves, would be banked a thousandfold and lie heavy as the perfume of a flower shop on the dark slope of the stadium when, Friday nights, we played football in the city.(John Updike, In Football Season. The New Yorker, November 10, 1 962)- By rhyming, language calls attention to its own mechanical nature and relieves the represented reality of seriousness. In this sense, rhyme and allied irregularities like alliteration and assonance assert a magical control over things and constitute a spell. When children, in speaking, accidentally rhyme, they laugh, and add, Im a poet / And dont know it, as if to avert the consequences of a stumble into the supernatural. . . .Our mode is realism, realistic is synonymous with prosaic, and the prose writers duty is to suppress not only rhyme but any verbal accident that would mar the textual correspondence to the massive, onflowing impersonality that has supplanted the chiming heavens of the saint.(John Updike, Rhyming Max. Assorted Prose. Alfred A. Knopf, 1965) Poetic Functions of Language[English poet] Gerard Manley Hopkins, an outstanding searcher in the science of poetic language, defined verse as speech wholly or partially repeating the same figure of sound. Hopkins subsequent question, but is all verse poetry? can be definitely answered as soon as the poetic function ceases to be arbitrarily confined to the domain of poetry. Mnemonic lines cited by Hopkins (like Thirty days hath September), modern advertising jingles, and versified medieval laws, mentioned by Lotz, or finally Sanskrit scientific treatises in verse which in Indic tradition are strictly distinguished from true poetry (kavya)all these metrical texts make use of the poetic function without, however, assigning to this function the coercing, determining role it carries in poetry.(Roman Jakobson, Language in Literature. Harvard University Press, 1987)Word Play and Sound Play in a Poem by E.E. Cummingsapplaws)fellowsitisnts(a paw s(E.E. Cummings, Poem 26 in 1 X 1, 1944) The False Dichotomy Between Sound and SenseIn plain expository prose, such as this book is written in, says [literary critic G.S. Fraser], both writer and reader are consciously concerned not mainly with rhythm but with sense. This is a false dichotomy. The sounds of a poem connected by rhythm are indeed the living body of thought. Take the sound as poetry and there is no further stage of interpretation into poetry. Just the same is true of periodic prose: the rhythm of the period organizes sound into a unit of sense.My criticism of the logical tradition in grammar is just that stress, pitch, attitude, emotion are not suprasegmental matters added to the basic logic or syntax but other glimpses of a linguistic whole which includes grammar as usually understood. . . . I accept the now unfashionable view of all the old grammarians that prosody is a necessary part of grammar. . . .Figures of thought like understatement or emphasis are no more and no less expressed in sound than anything else.(Ian Robinson, The Establishment of Modern English Prose in the Reformation and the Enlightenment. Cambridge University Press, 1998) Figures of Sound in 16th-Century Prose- Suspicion that an inordinate attraction to figures of sound was likely to tyrannise a writers style, that the claims of the ear threatened to dominate those of the mind, has always dogged analysis of Tudor prose, especially in the case of [John] Lyly. Francis Bacon indicted [Roger] Ascham and his followers for precisely this failing: for men began to hunt more after words than matter; more after the choiceness of the phrase, and the round and clean composition of the sentence, and the sweet falling of the clauses, and the varying and illustration of their works with tropes and figures, than after the weight of the matter, worth of subject, soundness of argument, life of invention, or depth of judgment [The Advancement of Learning].(Russ McDonald, Compar or Parison: Measure for Measure. Renaissance Figures of Speech, ed. by Sylvia Adamson, Gavin Alexander, and Katrin Ettenhuber. Cambridge University Press, 2007)- Shall my good will be the cause of his ill will? Because I was content to be his friend, thought he me meet to be made his fool? I see now that as the fish scolopidus in the flood Araris at the waxing of the moon is as white as the driven snow, and at the waning as black as the burnt coal, so Euphues, which at the first increasing of our familiarity was very zealous, is now at the last cast become most faithless.(John Lyly, Euphues: the Anatomy of Wit, 1578) See also: 10 Titillating Types of Sound Effects in LanguageEuphonyEuphuismExercise in Identifying Sound Effects in Poetry and ProseFigures of SpeechHomoioteleutonHomophonesOronymProsodyReduplicativeRhythmSound Symbolism

Communication management Essay Example | Topics and Well Written Essays - 2250 words

Communication management - Essay Example The authors argue that the innovation sector demands new standards for international business and needs effective management of innovation to plan, implement, and assess innovation programs (Caywood, 2012:29). Efficient innovation management is also required to develop innovation capability and organise resources and potential for innovation. This occurs at both intra and inter-organisational standards. Communication has evolved to become a major determinant of successful innovation. Consequently, the new discipline of innovation communication enables the successful introduction of new products and services, the nurturing of stakeholder partnerships, and the enhancement of corporate image in the long-term. The modern business environment demands that corporations create a sound array of communication tools as a central component of their strategic innovation management operations. The authors have provided a critical appraisal of emerging techniques and strategies of integrating communication as a facilitator of strategic innovation. While reading the book, it is easy to realise that the provision of a holistic outlook to narrow the chasm between communication management and innovation management, at decision-making and operational levels, is a key theme (Grunig, 2013:18). The authors provide a valuable input to the dynamic discipline of communication by contributing numerous views to the latest studies on innovation communication, communication management, and strategic open innovation. The authors also offer important advice for managers at all levels who are interested in comprehending the variety of ways in which they can optimise communication to augment successful innovation. Positioning is a popular subject in marketing and communications. It is common to see and hear references to the positioning of ideologies, identities, political affiliations, ideas, products, etc. However, a majority of